top of page
Edvest
Edvest is the state of Wisconsin's official 529 college savings plan. If you're not familiar with 529 plans, think 401Ks for college. This is a very aspirational brand. Using lofty language, implementing warm, home-spun imagery and appealing to my audience's fondness for tradition, I was able to balance emotion with rationality to make people feel good about investing in their family's future.
Work Completed for Edvest
-
Copywriting
-
Concepting
-
Video scripts
-
Advertising strategy
-
Brand strategy
-
Messaging
-
Website copy
-
Collateral development
-
Social media strategy
-
Email marketing
-
Social media marketing
-
Podcast scripting








Outdoor board: "Tis the Season"

00:00 / 00:30
:30 Radio spot: "Holiday Traditions"
Outdoor board: "Blink"


Social media ads: "Invest In Their Future"
Enrollment guide
Holiday flyer
bottom of page