Edvest
Edvest is the state of Wisconsin's official 529 college savings plan. If you're not familiar with 529 plans, think 401Ks for college. ANYWAY...Edvest is a very aspirational brand. Using lofty language, implementing warm, home-spun imagery and appealing to my audience's fondness for tradition, I was able to balance emotion with rationality to make people feel good about investing in their family's future.
Work Completed for Edvest
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Copywriting
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Concepting
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Video scripts
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Advertising strategy
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Brand strategy
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Messaging
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Website copy
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Collateral development
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Social media strategy
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Email marketing
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Social media marketing
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Podcast scripting
Outdoor board: "Tis the Season"
:30 Radio spot: "Holiday Traditions"
Outdoor board: "Blink"
Social media ads: "Invest In Their Future"
Enrollment guide
Holiday flyer