Saying George Webb’s is a Milwaukee Institution is kinda like saying Norman Bates had some slight mother issues. Honestly, I cannot think of a more "Milwaukeeey" place than George Webb’s. Its lack of frills and hang-ups is a refreshing change of pace in a world where seemingly every new restaurant has a theme or story behind each item on the menu (yes, I fully recognize and embrace the hypocrisy of a copywriter making this complaint). Combining a heavy dose of dad humor with heaping helpings of unflinching optimism, I helped guide many a hungry patron into Webb’s well-worn booths and stools with copy that crisscrossed social accounts, the web and print pieces.