Kusel's been around for a LONG time. How long, you ask? Well, Honest Abe was more than a decade away from becoming Commander in Chief when they got started in Watertown WI. You've gotta be doing something right if you want to stay in business for that long, and that's just what Kusel has been doing, making the best stainless steel drains and cheese-making equipment around. With the company's brand exemplifying the consummate Hero archetype, the I was always sure to use straightforward copy combined with a confident tone when writing their entire new website and in a variety of print ads.