Straight from their “About Us” section, Marshall & Swift/Boeckh (MSB) is the leading provider of building cost information, residential and commercial analytics solutions and book of business management services for the property insurance companies, financial services organizations and government entities. Wow, what a mouthful! Promoting and marketing such a FUN organization in such an EXCITING industry took…how shall I put this…A LOT of work. But, despite heavy regulation and an even heavier internal approval processes, I managed to bring a good dose of personality, creativity and, sometimes, even a little humor into a wide range of MSB's B2B campaigns.