Summerfest isn’t just a large music festival; it’s actually the world’s largest music festival. And with past legendary acts like Paul McCartney, The Rolling Stones, Prince, Foo Fighters, Metallica and Rush, it’s not hard to see why music diehards from across the globe flock to Milwaukee’s lakefront every summer. Summerfest had a problem, though; their brand was primarily recognizable in Milwaukee and throughout Wisconsin. When you’re trying to attract music fans from…well…everywhere, that’s not going to cut it. That’s where I came in. I helped give Summerfest’s brand its first voice through traditional and digital channels, allowing them to promote more than just dates and acts, but rather the entire Summerfest experience.